‘Every line in this book is bursting with truth, wisdom, and power. Brian Tracy is the preeminent authority on showing you how to dramatically improve your life. Let him be your guide. I’ve learned so much from Brian myself that I can’t thank him enough!’
-Robert G. Allen, #1 New York Times bestselling author

‘This book gives you a step-by-step system to transform your thinking about yourself and your potential, enabling you to achieve greater success in every area of your life.’
-Lee Iacocca, Chairman, Lee Iacocca & Associates

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the ‘Psychology of Selling’ that is more important than the techniques and methods of selling.

Tracy’s classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated audiobook format for the first time. Salespeople will learn:

‘the inner game of selling’
how to eliminate the fear of rejection
how to build unshakeable self-confidence
Salespeople, says Tracy, must learn to control their thoughts, feelings, and actions to make themselves more effective.