During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.In If You’re Not First, You’re Last, international sales expert Grant Cardone explains how to sell your products and services-despite the economy-and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:    Converting the Unsold to Sold    The Power Schedule to Maximize Sales    Your Freedom Financial Plan    The Unreasonable Selling Attitude

From the New York Times bestselling author of The 10X Rule and If You’re Not First, You’re Last comes an in-your-face wake-up call for anyone truly ready for success.

We’re in the middle of an epidemic of average. So-called ‘normal’ people get up every day, go to work, do what’s asked of them, leave promptly at 5, and return home to sit on the couch and watch TV. Society tells us that this is what it means to lead a balanced life. Don’t stress too much or work too hard. Your career isn’t everything. But Grant Cardone thinks this preoccupation with balance has really just given an excuse to be mediocre.

The bestselling author, self-made multimillionaire, radio and TV personality, and owner of the Whatever It Takes Network knows that if you want real success, you have to be obsessed. You have to be hungry and hyper-focused and insatiable, and not listen to naysayers who tell you to tone it down. You also have to know how to harness that obsession so that you can use it to your advantage.
Some of his maxims:

·’Criticism is easily avoided by saying nothing, doing nothing, and being nothing.’
·’Never fear the haters – fear the weak who listen to them.’
·’Most people are dying at 20 and making it official at 80. Most people are living their life with nothing to brag or talk about.’

If you’re looking for someone to coddle you and make excuses for your lack of success, you’ve come to the wrong book.

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audio book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule, you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market-and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance-in all areas of your life.

The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now-and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:
• Reach goals that you previously thought were impossible
• Correctly set goals and guarantee their achievement
• Create unprecedented levels of happiness and satisfaction in every area of your life
• Use fear as fuel to move you into action
• Get everything you want and never have to settle
• Dominate your competition and become a role model for success